Confidence in the media ? ( Local, Regional, National, International )
"On balance, as a Gallup Poll pointed out last week, the media failures resonate with the public more than the successes. The poll showed that only 44 percent of Americans now have confidence in "the media's ability to report news stories accurately and fairly," the lowest percentage since Gallup started asking that question in 1972.
So the media must temper desire for a "scoop" with a greater desire to be accurate and to be fair. And we must learn that the public can help us.
During my career, I have always been struck by the media's arrogance when challenged by the public. The Rather incident reminded me last week that such arrogance can have profound consequences.
If we want the public to believe in us, we must understand that if our role is to challenge the empowered, then we should not be threatened when the public challenges us. "
source: http://www.wacotrib.com/news/newsfd/auto/feed/news/2004/09/26/1096178800.18121.7997.2065.html
So the media must temper desire for a "scoop" with a greater desire to be accurate and to be fair. And we must learn that the public can help us.
During my career, I have always been struck by the media's arrogance when challenged by the public. The Rather incident reminded me last week that such arrogance can have profound consequences.
If we want the public to believe in us, we must understand that if our role is to challenge the empowered, then we should not be threatened when the public challenges us. "
source: http://www.wacotrib.com/news/newsfd/auto/feed/news/2004/09/26/1096178800.18121.7997.2065.html
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