Candy crosses big sellers (In Brownwood ?)
Business
By Matt Sedensky | Associated Press Writer
Kansas City, Mo. |
A symbol of Christianity that sits atop church steeples, dangles from necks and hangs on walls is being worshipped in a new way - in the mouths of the faithful.
A mass-produced chocolate cross is being sold this Easter by Russell Stover Candies Inc. in about 5,000 stores nationwide.
Chocolate crosses have long been available. But chocolate expert Clay Gordon said Russell Stover's chocolate cross under its Pangburn's brand appears to be the first by a major American company.
"Obviously they've seen that there's a market for chocolate crosses at Easter," said Lisbeth Echeandia, a consultant for Candy Inform-ation Service, which monitors candy industry trends. "I don't see it growing tremendously but I think there would be growth in the Christian market."
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