Brownwood Airwaves, XM Satellite, General Motors & Spanish Sports Channel

Washington Business Journal - 1:38 PM EDT Tuesday
XM's next goal: Spanish sports channel
Jeff Clabaugh
Staff Reporter

Trying to score more subscribers with more sports, XM Satellite Radio is targeting Spanish-speaking sports fans with its latest programming play.
The District-based company says it will add a 24 hour Spanish-language sports channel as part of a deal with the sportscaster best known for screaming "goal!"
The partnership, with Andres Cantor, who is chairman of soccer programming syndicator Futbol de Primera, will go on the air this summer. Among its first broadcasts will be coverage of the FIFA World Cup Germany 2006 soccer championship. XM plans to carry English language broadcasts of the World Cup on another channel.
General Motors will sponsor the new channel, which will also air baseball, boxing and other sports from Mexico and Latin America. Cantor, and his company, will create and produce original programming for the channel.
XM Satellite (NASDAQ: XMSR) already offers six other channels in Spanish, including a channel that airs Spanish language coverage of major league baseball, a Spanish language version of CNN and various music channels in Spanish.
source: http://washington.bizjournals.com/washington/stories/2005/04/25/daily15.html