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Thursday, June 22, 2006

What is the $ 150.00 Club @ Steves' and what sets it apart from Scott McDonalds ?

'Most expensive sandwich' on sale

Will the bacon sarnie ever seem the same again ?
Hungry shoppers are being offered the chance to eat a gourmet sandwich, but the £85 price tag might be too much for some to swallow.
The McDonald sandwich - named after its creator Scott McDonald, the chef at London department store Selfridges - is said to be the world's most expensive.
Its cost is down to the Wagyu beef that makes up most of the filling, packed in a 24-hour fermented sour dough bread.
There have been at least five advance orders placed for the 21oz (595g) meal.
If you are a food lover, this represents great value for money
Ewan Venters
Selfridges food director
Wagyu cattle are one of the most expensive breeds in the world.
The Japanese cows are raised on a special diet, including beer and grain.
They are supposed to be regularly massaged with sake, the Japanese rice wine, to tenderize the flesh.
Mr McDonald denied his creation was a "sandwich for snobs", saying its beauty was in its simplicity.
"The flavours marry, it's not complicated - albeit a little bit rich," he told BBC London.
Food and catering director at Selfridges on Oxford Street, Ewan Venters, who commissioned the sandwich, said they expected it to be a hit with local "foodies".
"I think if you are a food lover, this represents great value for money," he said.
"Some of the finest ingredients from around the world have been used to create this fabulous sandwich."
The ingredients of the sandwich are: Wagyu beef, fresh lobe foie gras, black truffle mayonnaise, brie de meaux, rocket, red pepper and mustard confit and English plum tomatoes.
Here's the Steves' Market & Deli / Brown County Texas Version Benefiting Brown County Veterans:

A Handmade Sourdough Roll from Steves' Market & Deli stuffed w/
Grilled Beef Tenderloin - Marinated in a Blend of
  • Brennan Vineyards Cabernet
  • and
  • Farouk & Friedman Olive Oil from The Holy Land

  • With a side of
    Farm Raised Salad Greens tossed in a Roasted Raspberry Chipotle Vinaigrette from
  • Fischer & Weiser
  • , Tomatoes & Onions ( From Brown County Newman Farms ) & Cheese from
  • Mozzarella Company

  • and Terra Chips from
  • Terra

  • What it Costs: $ 150.00 per Club Sandwich ( checks made out Directly to Brown County VA Van Fund )

    Who it Benefits:
  • Read article here

  • -----------------------
    Note: We, The Steves, pledge to sell 5 Club Sandwiches at $ 150.00 each with all of the money ( $750.00 ) raised going to the Brown County Veterans Van Fund. If you'd like to participate, please contact us at 325.646.5576 for more information. Due to the nature of the ingreditents utilized in the preparing of the $150.00 Club Sandwich, we require a 24 hour notice.
    Mike Cope's Idea & Campaign @ KXYL 96.9 FM Newstalk: " 35 X 4 "( raise $35,000.00 by July 4th 2006 ). Mike's asking listeners to drop by their donations at the KXYL Studios, 600 Fisk, Brownwood, Texas) or call 646.3535 for more information.

    UPDATE: From the front page of The Abilene Reporter News

    Putting your money where your mouth is for a good cause

    By Sidney Levesque /
    June 24, 2006

    Bart Johnson plans to bite into a $150 sandwich next week - the most expensive one he's ever eaten.
    And it will probably taste like the right thing to do.
    All proceeds from the pricey gourmet sandwiches sold at Steve's Market & Deli in Brownwood are going to a community campaign to buy vans to transport disabled veterans to medical appointments.
    The two vans now used to take Brown County veterans to Temple and Waco hospitals each have about 200,000 miles on them and need to be replaced, said Cookie James, volunteer shuttle coordinator at the county's veterans clinic. James raised $12,100 to replace them, but was $35,000 short.
    Radio station KXYL-FM (96.9) in Brownwood challenged residents this week to raise '35 by 4' - meaning $35,000 by July 4.
    ''That naturally plugs into everyone's patriotism, and we're talking about veterans here,'' said Mike Cope, host of the radio station's morning show.
    Civic groups and businesses have joined in the effort. Some are putting jars out for donations. Others have gone a step further.
    The Runaway Train Cafe is selling $5 raffle tickets for a chance to win dinner for eight. The cafe has sold 40 tickets so far and hopes to raise $1,500 for the vans.
    ''The whole community is coming together,'' said Steve Harris, co-owner of Steve's Market & Deli.
    Harris agreed to sell five sandwiches for $150 each next week and donate the money to the vans. He plans to spend $125 of his own money for the gourmet fixings, which are coming from all over Texas.
    The cheese is from the Mozzarella Co. in Dallas. The salad greens, tomatoes and onions raised locally will be tossed in a raspberry chipotle vinaigrette from Fredericksburg. And the grilled beef tenderloin will be marinated in cabernet sauvignon from Brennan Vineyards in Comanche.
    Harris said his creation is the county's most expensive sandwich.
    ''We're calling it the Brown County club,'' he said.
    He's already pre-sold two sandwiches - one to Brennan Vineyards and the other to insurance and investment broker Bart Johnson, a regular customer. Johnson said when Harris called him about buying a sandwich, he knew it was the right thing to do.
    ''It's going to a good cause,'' he said.
    Eating it all by himself, though, doesn't seem right, Johnson said.
    ''I may have to split it in half and have to split it with my best clients,'' he joked.

    Vans for Veterans
    How to help: Mail checks made payable to the VFW Shuttle Fund to Bank of America, 1 Center Ave., Brownwood, Texas 76801.
    For more information: Call Cookie James at the Brownwood VA Memorial Clinic, (325) 641-0568, Ext. 58614 or at (325) 642-4264.

    UPDATE: June 27, 2006

    The third sandwich just sold for $ 500.00. A lady from Sweetwater Texas read the ARNews article and contacted me Saturday. Her check (made out directly to VFW Shuttle Fund) for $ 500.00 arrived today. Any predictions on what the final two sandwiches will sell for ? That brings the total raised so far to $ 800.00 !
    UPDATE: Wednesday June 28, 2006
    News Fund-raising for veterans vans gaining momentum

    By Curtis Elliott and Candace Cooksey Fulton — Brownwood Bulletin

    A $500 donation from the Downtown Brownwood Lions Club is the latest contribution in a campaign to buy new vans for veterans who need transportation to regional VA clinics.
    The three-month-old drive to replace two aging vans, each with more than 200,000 miles registered on their odometers, is gaining momentum with a variety of fund-raising activities this week.
    Fund-raisers are now under way at Steves’ Deli, Runaway Train Restaurant and Honey Bee, and, said Billy Murphey, Brown County Veterans Service Officer, Underwood’s is also holding a fund-raiser.
    From 8 a.m. to 5 p.m. today, Wendlee Broadcasting will hold a drive-through fund-raiser. Veterans will be at the stations’ parking lot in the 600 block of Fisk to accept donations.
    David Carroll, representing the Downtown Brownwood Lions Club, made the presentation to Murphey on Tuesday.
    The campaign has raised between $11,500 and $15,000, with a goal of $45,000.
    “We’ve been raising the funds for the last three months,” Murphey said. “We’re looking to purchase two shuttle vans. They hold about 15 passengers.”
    Murphey said new vehicles are needed to take veterans from the VA clinic here to Temple and Waco medical centers.
    Each month, the vans are driven 8,100 miles and transport approximately 220 patients. The vans currently in use are 5 and 6 years old, respectively. Cookie James, the volunteer shuttle coordinator for the Brownwood VA clinic said the veterans administration does not provide the vans, but does provide all the maintenance, insurance, rules, safety measures and fuel.
    Steve Harris, co-owner at Steves’ Market and Deli, said they began taking donations at the deli three months ago after the Bulletin ran a story about the critical need for the new replacement vans.
    “Cookie (James) quote that ‘Yellow ribbons and prayer vigils show we love and support our veterans, but if these vans could be made a priority, that’s really proving to them that we do appreciate what they have done for our country,’ made us stop and consider what we could do,” Harris said.
    To contribute to the drive, Harris said the deli is offering a special gourmet $150 sandwich, hoping to sell five sandwiches this week.
    Two sold, then Harris said, on Tuesday he received a check for $ 500 “from a dear lady in Sweetwater, Texas, for one sandwich, which will be delivered to a Brownwood WWII veteran.”
    An account has been set up at the local Bank of America, located at 1 Center Ave. in Brownwood. James said if a donor needs to have a 501 3-C charitable deduction, checks should be made payable to the VFW Shuttle Fund. Otherwise checks can be written to Veterans’ Shuttle Fund.
    Those wishing to mail their donations can send them (attention Cookie James) to the Brown County VA Clinic, 2600 Memorial Park Dr., Brownwood, TX 76801.

    For more information, call James at the volunteer office, 641-0568 (Ext. 58614) or at 642-4264.
    UPDATE: Wednesday June 28, 2006

    @ 8:50am this morning Kinky Friedman (a call-in guest) pledged/purchased a sandwich for $ 500.00 over the airwaves of Central Texas on KXYL 96.9 FM to help fund the Brown County VA Van Fund ! I don't think anyone who knows Kinky would be surprised at his willingness to put his money where his heart is !
    UPDATE: On Wednesday afternoon ( June 28, 2006 ) the fifth sandwich was purchased at the Deli for $ 150.00. This brings the total raised for the Five (5) Sandwiches to $ 1,450.00 which will be presented to the VFW Shuttle Fund Next Week. Our sincere appreciation to all who have participated in this fundraiser. We know we could not have not accomplished our goal without you.
    UPDATE: Friday June 30, 2006

    News - Military veterans, businesses join to raise funds for VA Clinic shuttle

    By Candace Cooksey Fulton — Brownwood Bulletin

    Veterans sitting in a parking lot at 600 Fisk Ave. taking donations toward the purchase of two shuttle vans don’t mind the heat so much.
    On Thursday, the half-dozen or so sitting under the awning in the Wendlee Broadcasting parking lot had in mind the bigger picture.
    “I ride the shuttle if I have to go to the VA doctors in Temple,” said Bill Walker, who served with the 101st Airborne in the 1950s. “If that van would break down on the highway one of these hot summer days, there would be passengers — some of our veterans — who would die before they could get the ambulance to them and get them to the hospital.”
    “I think if anyone in America, anyone in this state or anyone in this county would think of the tragedy that could happen, they’d do everything they could to avoid it,” said Al Moore, a veteran of the U.S. Army.
    “Those guys, some are on walkers, some are on respirators, if they got stranded out on the highway, it would be a terrible, terrible thing, and we know that,” finished Bill Hudgins, an Army and Navy Reserve vet.
    Replacing the 5- and 6-year-old vans, each with more than 200,000 miles registered on the odometers, is a goal of the veterans and a growing group of citizens. Three months into the drive, only about $10,000 of the needed $45,000 had been raised. Last week a letter read on air from a veteran pushed the fund-drive into high gear, with an accelerated goal of raising the last $35,000 by the Fourth of July.
    All week, veterans are manning the post on Fisk Avenue so that donors can drive into the lot and drop their donations in a jar. The veterans will be there today, 8 a.m. until 5 p.m., and maybe on Monday, though they didn’t know for sure.
    “It’s come in fits and spurts,” said Hank Upfold, an Army veteran volunteering on Thursday, along with his wife Kittie and their 12-year-old granddaughter, soon to be their adopted daughter. “We’ll get two or three cars come by in a matter of minutes, then we’ll wait maybe 30 minutes for the next car. We’re not complaining, though. We’re doing what we can to get our veterans, the people who served this country and sacrificed for this country, the shuttle vans. We need these vans.”
    Kittie Upfold said, “Our vets have some serious health problems. A lot of times they’re sick when they go, but after their chemo or dialysis, or some other treatment, they’ll be a whole lot sicker coming back.”
    A number of local businesses are helping with the fund drive, including Steves’ Market and Deli, Runaway Train Restaurant, Honey Bee and Underwood’s, said Billy Murphey, Brown County Veterans Service Officer.
    Steve Harris, a co-owner of Steves’ Market and Deli, said his plan to make five $150 sandwiches and contribute all of the money to the shuttle van fund has snowballed. The first two sandwiches were purchased for $150, then a third person, living in Sweetwater, sent a $500 check asking that the sandwich be delivered to a World War II veteran, a longtime friend. The next morning, Harris called into the radio station when Texas governor candidate Kinky Friedman was on air, and Friedman offered $500 for the fourth sandwich.
    “We’ve sold all five sandwiches, and have a total of $1,450 that will go to the shuttle van fund,” Harris said. “But I’ve got the ingredients, and I can make more sandwiches if someone — anyone — would like to buy one.”
    Dubbed the “Brown County Club Sandwich,” Harris said the specialty has grilled tenderloin medallions marinated in Brennan Vineyards Cabernet (Pat Brennan purchased one of the sandwiches) and Sauvignon and Farouk & Friedman (as in Kinky Friedman) Olive Oil and spices; Brown County farm-raised tomatoes and onions; cheese from the Mozzarella Co., Dallas; and organic greens tossed in a roasted raspberry chipotle vinaigrette, for Fischer and Wieser of Fredericksburg. The sandwich will be served with exotic vegetable chips from Terra and, he said, laughing, he’ll throw in a drink from the deli at no extra charge.
    An account has been set up at the local Bank of America, located at 1 Center Ave. in Brownwood. James said if a donor needs to have a 501 3-C charitable deduction, checks should be made payable to the VFW Shuttle Fund. Otherwise checks can be written to Veterans’ Shuttle Fund.
    Those wishing to mail their donations can send them (attention Cookie James) to the Brown County VA Clinic, 2600 Memorial Park Dr., Brownwood, TX 76801.
    For more information, call James at the volunteer office, 641-0568 (Ext. 58614) or at 642-4264.

    UPDATE - July 4, 2006

    Veterans hoping to meet fundraiser goal today to purchase 2 vans
    By Celinda Emison / - Abilene Reporter News
    July 4, 2006

    Veterans, Kinky Friedman and a $500 sandwich all helped with the purchase of two vans to transport Brown County veterans to medical appointments in Temple and Waco.
    An S.O.S. call to the community more than a week ago, issued by a local radio show host, had netted $28,800 in contributions by Monday.
    That's close to the $35,000 goal, but not close enough for Mike Cope, host of KXYL's NewsTalk (96.9 FM) morning show, which initiated the fervor for the cause. When Cope announced the donations drive, he set today as the deadline.''We need for folks to step up to the plate and donate - we're not there yet,'' Cope said. ''We need an 11th hour miracle today.''Cookie James, volunteer shuttle coordinator for the county's veterans clinic, said $45,000 is needed to replace two vans. A total of $12,100 had been raised prior to the recent campaign.
    Kim Porter of the Runaway Train Cafe raised more than $500 for the cause. Saturday night. She announced that Denzel and Lisa Flood won a raffle for dinner for eight at the eatery.
    Billy and Tina Powers helped Mary Graves, owner of Mary's Place, take in more than $700 in donations for the veterans vans in one week.
    Steve Harris of Steves' Market and Deli has raised more than $1,450 for the cause. C.L. ''Spud'' Butler, a Brownwood veteran of World War II and Korea, was the first to bite into a $500 sandwich Saturday, thanks to a donation by his classmate, Peggy Faver of Sweetwater.
    ''It was a needful thing,'' Faver said of her gift.
    Butler said he enjoyed every bite.
    ''It was out of this world,'' Butler said Monday.
    Last week, gubernatorial candidate Kinky Friedman matched Faver's donation for the $500 sandwich made with grilled beef tenderloin marinated in cabernet sauvignon from the Brennan Vineyards in Comanche and a special raspberry chipotle sauce.
    Other $150 donors plan to bite into the gourmet sandwich this week, including Bart Johnson, Barry, Katy and Ian Creek, and Dr. Pat Brennan of Brennan Vineyards.
    ''This is all about the community working together,'' Harris said.

    How to help: Mail checks made payable to the VFW Shuttle Fund to Bank of America, 1 Center Ave., Brownwood, Texas 76801.
    For more information: Call Cookie James at the Brownwood VA Memorial Clinic, (325) 641-0568, Ext. 58614 or at (325) 642-4264.